{"id":200,"date":"2024-03-02T12:55:40","date_gmt":"2024-03-02T12:55:40","guid":{"rendered":"http:\/\/wp.wordpress2024.com\/?post_type=product&p=200"},"modified":"2025-07-04T02:11:14","modified_gmt":"2025-07-04T02:11:14","slug":"hong-do-my","status":"publish","type":"product","link":"http:\/\/thuvien360.com\/?product=hong-do-my","title":{"rendered":"M\u01b0\u1eddi Sai L\u1ea7m Ch\u1ebft Ng\u01b0\u1eddi Trong Ti\u1ebfp Th\u1ecb \u2013 C\u00e1c D\u1ea5u Hi\u1ec7u v\u00e0 Gi\u1ea3i Ph\u00e1p"},"content":{"rendered":"
\n

“M\u01b0\u1eddi Sai L\u1ea7m Ch\u1ebft Ng\u01b0\u1eddi Trong Ti\u1ebfp Th\u1ecb \u2013 C\u00e1c D\u1ea5u Hi\u1ec7u v\u00e0 Gi\u1ea3i Ph\u00e1p”<\/strong>
T\u00e1c gi\u1ea3: Philip Kotler \u2013 Huy\u1ec1n tho\u1ea1i trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u<\/em><\/p>\n

B\u1ea1n \u0111\u1ea7u t\u01b0 nhi\u1ec1u cho qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, s\u1ea3n ph\u1ea9m nh\u01b0ng v\u1eabn kh\u00f4ng \u0111\u1ea1t k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n? Kh\u00e1ch h\u00e0ng d\u1ea7n r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n ch\u01b0a hi\u1ec3u v\u00ec sao?
Trong cu\u1ed1n s\u00e1ch s\u1eafc s\u1ea3o v\u00e0 ng\u1eafn g\u1ecdn n\u00e0y, Philip Kotler ch\u1ec9 ra 10 sai l\u1ea7m nghi\u00eam tr\u1ecdng nh\u1ea5t<\/strong> m\u00e0 c\u00e1c doanh nghi\u1ec7p \u2013 d\u00f9 l\u1edbn hay nh\u1ecf \u2013 th\u01b0\u1eddng m\u1eafc ph\u1ea3i trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. T\u1eeb vi\u1ec7c kh\u00f4ng hi\u1ec3u \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, thi\u1ebfu \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, \u0111\u1ebfn vi\u1ec7c kh\u00f4ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi…<\/p>\n

M\u1ed7i sai l\u1ea7m \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch s\u00e2u, \u0111i k\u00e8m d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft v\u00e0 gi\u1ea3i ph\u00e1p th\u1ef1c t\u1ebf<\/strong>, gi\u00fap ng\u01b0\u1eddi l\u00e0m marketing nhanh ch\u00f3ng ch\u1ea9n \u0111o\u00e1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc khi qu\u00e1 mu\u1ed9n.<\/p>\n

\u0110\u00e2y l\u00e0 cu\u1ed1n c\u1ea9m nang c\u00f4 \u0111\u1ecdng, d\u1ec5 hi\u1ec3u nh\u01b0ng v\u00f4 c\u00f9ng th\u1ef1c chi\u1ebfn<\/strong>, d\u00e0nh cho doanh nh\u00e2n, gi\u00e1m \u0111\u1ed1c marketing, ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng hay b\u1ea5t k\u1ef3 ai \u0111ang mu\u1ed1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00e1c gi\u1ea3 :\u00a0<\/b>Philip Kotler<\/p>\n

\u0110\u1ecbnh d\u1ea1ng :<\/b>\u00a0S\u00e1ch n\u00f3i<\/p>\n

DOWNLOAD<\/a>
\nH\u00e3y t\u00f9y t\u00e2m \u0111\u00f3ng g\u00f3p \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng \u00fd ngh\u0129a n\u00e0y.<\/strong><\/p>\n

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